Real Agriculture
If you only read news headlines, you’d probably be left with the impression that most of 2011 was a rough spell for Canadian agriculture. But if you dug just a bit deeper, you’d see there’s plenty of room for optimism in our sector. From the 30,000-foot level, the statistics suggest a stagnating industry. Our previously [...]
There is the assumption that in general, because the world population is increasing, the demand for meat, in particular beef, will naturally grow and expand. That generalization may make sense from a North American perspective, but eating habits here aren’t eating habits everywhere and any growth in the industry has to take place in export [...]
Jeff Simmons is the President of Elanco and he has truly made it his personal mission to educate the consumer on why technology is so critical to dealing with the 9 billion people problem in 2050. I had a RealAgriculture.com subscriber send me the link to the below video which is a very simple monologue [...]
When we consider agriculture, we tend to think of the rougher, more industrial type. We think of large scale harvest machinery involved in the corn, cereal, pulse and oilseed production. We also think of dairies, poultry barns and the beautiful ranches adjacent to the rocky mountains. In many areas of the world agriculture takes a different [...]
The topic of supply management has been raised in the news recently. A number of different media outlets have been examining the issues surrounding it and whether or not we would be better off with or without it. So far, all answers to those questions tend to depend what area you work in and whether [...]
New Coke is a formulation and a branding error that will live in infamy forever. People hate when you mess with their favourite brands. The tiniest change can make a big impact. It’s a move that can be absolutely devastating if it’s wrong, but it’s also a move that can be extremely profitable if done [...]
“Healthy alternative” is one of the most popular descriptive phrases circulating in North America today. Consumers are becoming more and more health conscious as the effects of years of poor eating habits are showing themselves all over the health care system. The North American food industry has had to make some big changes over the [...]
Now that it looks like the Canadian Wheat Board’s single desk is about to be extinguished, it seems that the main stream media has turned its focus to the Canadian Dairy industry. Is the CWB situation the same as the supply mananged dairy industry? Should the Canadian dairy industry be in Gerry Ritz’s cross hairs next? [...]
If the numbers don’t lie, organizations like Farmers Feed Cities and the agricultural community at large have a lot of work to do. According to a recent study by that organization, 97 percent of Ontario residents agree that farming is important to the future of the province yet only 41 percent of 18 to 34 [...]
The global demand for wheat is expected to double over the next forty years – and Canada can play an important role in meeting that demand. In addition to its growing prominence on the world stage, what makes wheat truly exciting is its significant potential for technology transformation – and Canadian agriculture has the opportunity [...]
