IBM has developed a system to fully track a steaks movement through the supply chain. This really is the ultimate in providing information to the customer. Whether or not someone is willing to pay for that sort of information I think is still in question. I still think that this sort of information is more “innovative” than a money maker for the providing stakeholders. What it does tell the market is that as an industry we are not hiding but willing to run around naked, exposing ourselves to the consumer. If this technology becomes commercial in application we will be showing the customer that we have nothing to hide. And in the big picture changing perception of the red meat sector is the true benefit for the industry. Click on the link below to read the original story.
Steve Verheul, now principal with GT Canada, served as Canada's chief trade negotiator for several large trade deals, including what eventually became the United States-Canada-Mexico Agreement, or USMCA/CUSMA. This week, he joined Shaun Haney on RealAg Radio, recorded live at the Canadian Federation of Agriculture's AGM in Ottawa. They spoke about: Multi-lateral vs bi-lateral trade…Read more »