IBM has developed a system to fully track a steaks movement through the supply chain. This really is the ultimate in providing information to the customer. Whether or not someone is willing to pay for that sort of information I think is still in question. I still think that this sort of information is more “innovative” than a money maker for the providing stakeholders. What it does tell the market is that as an industry we are not hiding but willing to run around naked, exposing ourselves to the consumer. If this technology becomes commercial in application we will be showing the customer that we have nothing to hide. And in the big picture changing perception of the red meat sector is the true benefit for the industry. Click on the link below to read the original story.
The 2016 harvest seems difficult to forget but it's time to forget and focus on the spring that lies ahead. It's bitterly cold across the west this week so it's hard to think about spring weather, but for anyone that has crop left out in the field you are definitely hoping for an open, dry…Read more »