IBM has developed a system to fully track a steaks movement through the supply chain. This really is the ultimate in providing information to the customer. Whether or not someone is willing to pay for that sort of information I think is still in question. I still think that this sort of information is more “innovative” than a money maker for the providing stakeholders. What it does tell the market is that as an industry we are not hiding but willing to run around naked, exposing ourselves to the consumer. If this technology becomes commercial in application we will be showing the customer that we have nothing to hide. And in the big picture changing perception of the red meat sector is the true benefit for the industry. Click on the link below to read the original story.
Early reports today that China would re-open its market to all Canadian canola are not correct, says an industry insider familiar with the matter. Today marks four years since Canada signed an MOU with China on the blackleg issue. That MOU expires at the end of March, 2020. What China has signalled is that existing…Read more »