IBM has developed a system to fully track a steaks movement through the supply chain. This really is the ultimate in providing information to the customer. Whether or not someone is willing to pay for that sort of information I think is still in question. I still think that this sort of information is more “innovative” than a money maker for the providing stakeholders. What it does tell the market is that as an industry we are not hiding but willing to run around naked, exposing ourselves to the consumer. If this technology becomes commercial in application we will be showing the customer that we have nothing to hide. And in the big picture changing perception of the red meat sector is the true benefit for the industry. Click on the link below to read the original story.
Shaun Haney
Shaun Haney
In 2008, I started RealAgriculture.com as a hobby that has turned into a dream come true. Getting a chance to see agriculture across Canada, talking to farmers involved in all facets of agriculture makes me a very lucky person. Along with writing for RealAgriculture.com, I also host RealAg Radio on Rural Radio 147 every weekday at 4:30pm est. @shaunhaney
Shaun Haney
In 2008, I started RealAgriculture.com as a hobby that has turned into a dream come true. Getting a chance to see agriculture across Canada, talking to farmers involved in all facets of agriculture makes me a very lucky person. Along with writing for RealAgriculture.com, I also host RealAg Radio on Rural Radio 147 every weekday at 4:30pm est. @shaunhaneyTrending
How wide is the soybean burndown window?
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