IBM has developed a system to fully track a steaks movement through the supply chain. This really is the ultimate in providing information to the customer. Whether or not someone is willing to pay for that sort of information I think is still in question. I still think that this sort of information is more “innovative” than a money maker for the providing stakeholders. What it does tell the market is that as an industry we are not hiding but willing to run around naked, exposing ourselves to the consumer. If this technology becomes commercial in application we will be showing the customer that we have nothing to hide. And in the big picture changing perception of the red meat sector is the true benefit for the industry. Click on the link below to read the original story.
John Gormley talks provincial politics, a carbon tax referendum, and uncomfortable international relationships
It's not often that we here at RealAgriculture have a chance to spend some quality time one-on-one with mainstream media pundits. But at the Western Canadian Crop Production Show this week, news lead Jessika Guse managed to wrangle radio host John Gormley to sit down with RealAg Radio host Shaun Haney to talk provincial politics,…Read more »