IBM has developed a system to fully track a steaks movement through the supply chain. This really is the ultimate in providing information to the customer. Whether or not someone is willing to pay for that sort of information I think is still in question. I still think that this sort of information is more “innovative” than a money maker for the providing stakeholders. What it does tell the market is that as an industry we are not hiding but willing to run around naked, exposing ourselves to the consumer. If this technology becomes commercial in application we will be showing the customer that we have nothing to hide. And in the big picture changing perception of the red meat sector is the true benefit for the industry. Click on the link below to read the original story.
Shaun Haney
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New methodology sees Canada report lower fertilizer emissions (while still not accounting for on-farm mitigation practices)
Greenhouse gas emissions from nitrogen fertilizer were reduced by approximately 20 per cent in the Canadian government's official 2022 greenhouse gas inventory report thanks to an update to how nitrous oxide (N2O) emissions from fertilizer are estimated. The reduction, however, will not count toward the federal government's mandate to reduce emissions from fertilizer by 30…
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