Tread Carefully in Today's Cattle Business

I was invited by the High River Feeder Association to speak at their annual meeting last night. The meal was great and the people were very welcoming. I spoke to the fact that the beef business is under attack.

No more than ever have we had to deal with such volatility and impactful variables. When there is one major threat to your business you have a chance to mitigate the threat. Today what we face is a massive influx of threats, many of which are our of our control as single operations. A tightening credit market, recession, market volatility, fragmented supply chain, and COOL are all factors changing the landscape of the feeding business in the short and long term. The 50 people in the room last night in High River were concerned about their future in the cattle business and you should be to.

I recommend that everyone tread very carefully and stay away from trying to hit home runs because this environment does not allow for hit.

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