The final speaker of the day at the Tiffin Conference in Lethbridge was Melanie Mainquist of Cargill Meat Solutions in Guelph. Melanie spoke about the real beef consumer, a fictitious character named Zoe. Zoe is not unusual or weird, she is real for the majority of female consumers. She eats beef once to twice a week and is a working mother with two kids. She does not have a lot of time to cook meals. Zoe is someone that all of us can identify with because she is the beef consumer of today. As Melanie stated to me, Zoe is not someone that prepares 16 oz T-bones for the Sunday barbecue. Zoe is who the beef industry is trying to market to.
Farmers sitting on unpriced grain aren't going to love this week's market report from Neil Townsend, market analyst with Grainfox. But not liking it doesn't change the facts: there's plenty of grain out there and buyers know they can get what they need at a lower price than many want to accept. Townsend, in this conversation…Read more »