The final speaker of the day at the Tiffin Conference in Lethbridge was Melanie Mainquist of Cargill Meat Solutions in Guelph. Melanie spoke about the real beef consumer, a fictitious character named Zoe. Zoe is not unusual or weird, she is real for the majority of female consumers. She eats beef once to twice a week and is a working mother with two kids. She does not have a lot of time to cook meals. Zoe is someone that all of us can identify with because she is the beef consumer of today. As Melanie stated to me, Zoe is not someone that prepares 16 oz T-bones for the Sunday barbecue. Zoe is who the beef industry is trying to market to.
Tiffin Conference - Melanie Mainquist - The Real Beef Consumer
Shaun Haney
Shaun Haney
In 2008, I started RealAgriculture.com as a hobby that has turned into a dream come true. Getting a chance to see agriculture across Canada, talking to farmers involved in all facets of agriculture makes me a very lucky person. Along with writing for RealAgriculture.com, I also host RealAg Radio on Rural Radio 147 every weekday at 4:30pm est. @shaunhaney
Shaun Haney
In 2008, I started RealAgriculture.com as a hobby that has turned into a dream come true. Getting a chance to see agriculture across Canada, talking to farmers involved in all facets of agriculture makes me a very lucky person. Along with writing for RealAgriculture.com, I also host RealAg Radio on Rural Radio 147 every weekday at 4:30pm est. @shaunhaneyTrending
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