The final speaker of the day at the Tiffin Conference in Lethbridge was Melanie Mainquist of Cargill Meat Solutions in Guelph. Melanie spoke about the real beef consumer, a fictitious character named Zoe. Zoe is not unusual or weird, she is real for the majority of female consumers. She eats beef once to twice a week and is a working mother with two kids. She does not have a lot of time to cook meals. Zoe is someone that all of us can identify with because she is the beef consumer of today. As Melanie stated to me, Zoe is not someone that prepares 16 oz T-bones for the Sunday barbecue. Zoe is who the beef industry is trying to market to.
Shovels will hit the ground in early 2020, pending final regulatory approvals, to build two new grain elevators for G3. The first, located at Vermilion, Alta., will have a capacity of 34,000 tonnes and will be located on the CN Rail line. The second elevator, located at Swift Current, Sask., will have capacity of 42,000…Read more »