The final speaker of the day at the Tiffin Conference in Lethbridge was Melanie Mainquist of Cargill Meat Solutions in Guelph. Melanie spoke about the real beef consumer, a fictitious character named Zoe. Zoe is not unusual or weird, she is real for the majority of female consumers. She eats beef once to twice a week and is a working mother with two kids. She does not have a lot of time to cook meals. Zoe is someone that all of us can identify with because she is the beef consumer of today. As Melanie stated to me, Zoe is not someone that prepares 16 oz T-bones for the Sunday barbecue. Zoe is who the beef industry is trying to market to.
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Wheat Pete’s Word, Nov 9: Plugged elevators, persistent droughts, fall armyworm, and the season of giving
Corn on corn shouldn't be the plan, but when it is, make sure the stalks are baled and returned as manure, says Peter "Wheat Pete" Johnson. In this early November episode of Wheat Pete's Word, our host shares insight in to what's causing corn field fires, how much stress tolerance has improved in crop types,…
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