The final speaker of the day at the Tiffin Conference in Lethbridge was Melanie Mainquist of Cargill Meat Solutions in Guelph. Melanie spoke about the real beef consumer, a fictitious character named Zoe. Zoe is not unusual or weird, she is real for the majority of female consumers. She eats beef once to twice a week and is a working mother with two kids. She does not have a lot of time to cook meals. Zoe is someone that all of us can identify with because she is the beef consumer of today. As Melanie stated to me, Zoe is not someone that prepares 16 oz T-bones for the Sunday barbecue. Zoe is who the beef industry is trying to market to.
After putting its grain handling and crop input operations in Ontario up for sale this winter, Cargill has reached a deal to sell the business, including its ownership in South West Ag Partners, to Quebec-based La Coop fédérée. The agreement includes 13 grain and crop inputs retail locations, as well as Cargill's 50 percent share of…Read more »