The final speaker of the day at the Tiffin Conference in Lethbridge was Melanie Mainquist of Cargill Meat Solutions in Guelph. Melanie spoke about the real beef consumer, a fictitious character named Zoe. Zoe is not unusual or weird, she is real for the majority of female consumers. She eats beef once to twice a week and is a working mother with two kids. She does not have a lot of time to cook meals. Zoe is someone that all of us can identify with because she is the beef consumer of today. As Melanie stated to me, Zoe is not someone that prepares 16 oz T-bones for the Sunday barbecue. Zoe is who the beef industry is trying to market to.
If you're on social media, chances are you've seen posts from Dickson Delorme, aka Quick Dick McDick (QDM). His YouTube videos cover his daily life on a grain and cattle farm, while bringing some humour and normality to some of the tougher topics out there. For this Friday edition of RealAg LIVE!, guest host Lyndsey…Read more »