The final speaker of the day at the Tiffin Conference in Lethbridge was Melanie Mainquist of Cargill Meat Solutions in Guelph. Melanie spoke about the real beef consumer, a fictitious character named Zoe. Zoe is not unusual or weird, she is real for the majority of female consumers. She eats beef once to twice a week and is a working mother with two kids. She does not have a lot of time to cook meals. Zoe is someone that all of us can identify with because she is the beef consumer of today. As Melanie stated to me, Zoe is not someone that prepares 16 oz T-bones for the Sunday barbecue. Zoe is who the beef industry is trying to market to.
After identifying a need for aerial spraying services on large farms, an Ontario-based start-up has developed a fully-automated unmanned aerial vehicle for the Canadian market. "Typically most drones you see out there for aerial spraying are fairly small capacity... and for North American farms...it's just not going to cut it," says Meng Wei, CEO and…Read more »