The final speaker of the day at the Tiffin Conference in Lethbridge was Melanie Mainquist of Cargill Meat Solutions in Guelph. Melanie spoke about the real beef consumer, a fictitious character named Zoe. Zoe is not unusual or weird, she is real for the majority of female consumers. She eats beef once to twice a week and is a working mother with two kids. She does not have a lot of time to cook meals. Zoe is someone that all of us can identify with because she is the beef consumer of today. As Melanie stated to me, Zoe is not someone that prepares 16 oz T-bones for the Sunday barbecue. Zoe is who the beef industry is trying to market to.
New methodology sees Canada report lower fertilizer emissions (while still not accounting for on-farm mitigation practices)
Greenhouse gas emissions from nitrogen fertilizer were reduced by approximately 20 per cent in the Canadian government's official 2022 greenhouse gas inventory report thanks to an update to how nitrous oxide (N2O) emissions from fertilizer are estimated. The reduction, however, will not count toward the federal government's mandate to reduce emissions from fertilizer by 30…Read more »