The final speaker of the day at the Tiffin Conference in Lethbridge was Melanie Mainquist of Cargill Meat Solutions in Guelph. Melanie spoke about the real beef consumer, a fictitious character named Zoe. Zoe is not unusual or weird, she is real for the majority of female consumers. She eats beef once to twice a week and is a working mother with two kids. She does not have a lot of time to cook meals. Zoe is someone that all of us can identify with because she is the beef consumer of today. As Melanie stated to me, Zoe is not someone that prepares 16 oz T-bones for the Sunday barbecue. Zoe is who the beef industry is trying to market to.
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Alberta distillery policy change could discourage use of local grains
Everyone enjoys a good spirit or two, and many Canadians, when looking for a bottle of their favourite spirit, will check to see if it's been produced from Canadian grains. A recent policy change in Alberta could lead to fewer markets for Alberta cereals and more imports of the raw materials from elsewhere. Jan Westcott…
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