Tiffin Conference – Rick Paskal – Creating Branded Beef

At the Tiffin Conference in Lethbridge yesterday, Rick Paskal, Chairman of Canada Gold Beef discussed the need and benefits of a truly Canadian branded beef product. Rick passionately told the crowd how Canada Gold is trying to change the way money is distributed through the value chain. The key point being to make sure that money gets back to the cow calf producer. Rick stated that the premise is to provide an age, source and production verified Canadian branded product to the rest of the world. I interviewed Rick before his address to the Tiffin Conference audience.

 

Shaun Haney

Shaun Haney is the founder of RealAgriculture.com. He creates content regularly and hosts RealAg Radio on Rural Radio 147 every weekday at 4PM est. @shaunhaney

Trending

Tragedy strikes dairy farmers’ Canadian milk tour

An Ontario farm couple's cross-country tractor tour to show support for Canada's dairy sector has ended in tragedy on a highway northwest of Saskatoon, Saskatchewan. The tractor driven by Henk and Bettina Schuurmans, dairy farmers from Elmira, Ontario, collided with a semi on Highway 16 near Dalmeny on Monday at around 9 am. Bettina, 55,…Read more ยป

Related

Leave a Reply

 

This site uses Akismet to reduce spam. Learn how your comment data is processed.