At the Tiffin Conference in Lethbridge yesterday, Rick Paskal, Chairman of Canada Gold Beef discussed the need and benefits of a truly Canadian branded beef product. Rick passionately told the crowd how Canada Gold is trying to change the way money is distributed through the value chain. The key point being to make sure that money gets back to the cow calf producer. Rick stated that the premise is to provide an age, source and production verified Canadian branded product to the rest of the world. I interviewed Rick before his address to the Tiffin Conference audience.
Tiffin Conference - Rick Paskal - Creating Branded Beef
Shaun Haney
Shaun Haney
In 2008, I started RealAgriculture.com as a hobby that has turned into a dream come true. Getting a chance to see agriculture across Canada, talking to farmers involved in all facets of agriculture makes me a very lucky person. Along with writing for RealAgriculture.com, I also host RealAg Radio on Rural Radio 147 every weekday at 4:30pm est. @shaunhaney
Shaun Haney
In 2008, I started RealAgriculture.com as a hobby that has turned into a dream come true. Getting a chance to see agriculture across Canada, talking to farmers involved in all facets of agriculture makes me a very lucky person. Along with writing for RealAgriculture.com, I also host RealAg Radio on Rural Radio 147 every weekday at 4:30pm est. @shaunhaneyTrending
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