At the Tiffin Conference in Lethbridge yesterday, Rick Paskal, Chairman of Canada Gold Beef discussed the need and benefits of a truly Canadian branded beef product. Rick passionately told the crowd how Canada Gold is trying to change the way money is distributed through the value chain. The key point being to make sure that money gets back to the cow calf producer. Rick stated that the premise is to provide an age, source and production verified Canadian branded product to the rest of the world. I interviewed Rick before his address to the Tiffin Conference audience.
It's the last week of April and not only is there crop in the ground in areas of southern Ontario, but there's even a few corn and soy plants poking above ground! Don't feel bad, though, if that's not where you're at — there's plenty of field prep and planning still happening across not just…Read more »