Tiffin Conference – Rick Paskal – Creating Branded Beef

At the Tiffin Conference in Lethbridge yesterday, Rick Paskal, Chairman of Canada Gold Beef discussed the need and benefits of a truly Canadian branded beef product. Rick passionately told the crowd how Canada Gold is trying to change the way money is distributed through the value chain. The key point being to make sure that money gets back to the cow calf producer. Rick stated that the premise is to provide an age, source and production verified Canadian branded product to the rest of the world. I interviewed Rick before his address to the Tiffin Conference audience.

 

Shaun Haney

Shaun grew up on a family seed farm in Southern Alberta. Haney Farms produces, conditions and retails wheat, barley, canola and corn seed. Shaun Haney is the founder of RealAgriculture.com. @shaunhaney

Trending

Tax change answers — Part 1: Income splitting

There's a reason most farms pay accountants to provide tax planning advice. Taxes are complicated. Add multiple pages of new information, unclear definitions, 'tax cheat' accusations, some emotional rhetoric, and it's a challenge, even for accountants, to assess what Finance Minister Bill Morneau's proposed tax changes could mean for an individual farm business. We're going…Read more »

Related

Leave a Reply