Tiffin Conference – Rick Paskal – Creating Branded Beef

At the Tiffin Conference in Lethbridge yesterday, Rick Paskal, Chairman of Canada Gold Beef discussed the need and benefits of a truly Canadian branded beef product. Rick passionately told the crowd how Canada Gold is trying to change the way money is distributed through the value chain. The key point being to make sure that money gets back to the cow calf producer. Rick stated that the premise is to provide an age, source and production verified Canadian branded product to the rest of the world. I interviewed Rick before his address to the Tiffin Conference audience.

 

Shaun Haney

Shaun Haney is the founder of RealAgriculture.com. He creates content regularly and hosts RealAg Radio on Rural Radio 147 every weekday at 4PM est. @shaunhaney

Trending

RealAg Radio, Feb 19: Prepping for a dry spell, resistance awareness, and tiller management

In addition to Family Day, Louis Riel Day and Presidents' Day, it's Agronomy Monday on RealAg Radio. Today's lineup, with host Kelvin Heppner, includes: Daryl Ritchison, meteorologist with NDSU, on his history project interviewing people who farmed through the '30s, and whether the prairies are ready for another serious dry spell Kelly Bennett of Dow…Read more »

Related

Leave a Reply