At the Tiffin Conference in Lethbridge yesterday, Rick Paskal, Chairman of Canada Gold Beef discussed the need and benefits of a truly Canadian branded beef product. Rick passionately told the crowd how Canada Gold is trying to change the way money is distributed through the value chain. The key point being to make sure that money gets back to the cow calf producer. Rick stated that the premise is to provide an age, source and production verified Canadian branded product to the rest of the world. I interviewed Rick before his address to the Tiffin Conference audience.
Tiffin Conference - Rick Paskal - Creating Branded Beef
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RealAg Radio: CAPI and RealAg's new partnership, provincial trade, and unity in ag, July 18, 2025
Thanks for tuning in for today’s edition of RealAg Radio! Host Shaun Haney is joined by Anne Wasko of the Gateway Livestock Exchange for a Beef Market Update! Then, Haney is joined by Kelvin Heppner and Lyndsey Smith, both of RealAgriculture, and Tyler McCann, managing director of the Canadian Agri-Food Policy Institute, for the RealAg...
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