At the Tiffin Conference in Lethbridge yesterday, Rick Paskal, Chairman of Canada Gold Beef discussed the need and benefits of a truly Canadian branded beef product. Rick passionately told the crowd how Canada Gold is trying to change the way money is distributed through the value chain. The key point being to make sure that money gets back to the cow calf producer. Rick stated that the premise is to provide an age, source and production verified Canadian branded product to the rest of the world. I interviewed Rick before his address to the Tiffin Conference audience.
Connecting with Canadians. That's the title for this year's Canadian Centre of Food Integrity (CCFI) report, unveiled at the recent Public Trust Summit held at Saskatoon, Sask. While some findings of the survey remained constant, other opinions on food and farming have changed significantly. Paighton Smyth, partner engagement coordinator for CCFI, says that since 2016,…Read more »