In this final segment of the four part series, Jay Bradshaw discusses how the public perception of agriculture is one of Syngenta’s and farmers greatest threats. Whether you are Syngenta, Crop Life or a farmer it can be difficult to manage against the eyes of public perception. This is especially true in Ontario with Bill 64 (urban pesticide use) as people will not be able to use pesticides for home and garden use as of April 2009. The reality is that what is next? Many of these same products are used on farms and this truly feels like the “thin edge of the wedge,” as Jay describes it.
On the farm, the variety of pick up trucks is pretty narrow as most farmers are very loyal to the American automakers. Chevrolet, Dodge, or Ford can be found on most farms — is there room for a new entrant? Elon Musk, the founder of Tesla, is promoting the idea of a Tesla pick up…Read more »