Part 4 of 4 Jay Bradshaw President of Syngenta Canada – How Public Perception is Threatening Agriculture with Bill 64

In this final segment of the four part series, Jay Bradshaw discusses how the public perception of agriculture is one of Syngenta’s and farmers greatest threats. Whether you are Syngenta, Crop Life or a farmer it can be difficult to manage against the eyes of public perception. This is especially true in Ontario with Bill 64 (urban pesticide use) as people will not be able to use pesticides for home and garden use as of April 2009. The reality is that what is next? Many of these same products are used on farms and this truly feels like the “thin edge of the wedge,” as Jay describes it.