I really enjoy the spring time because it is a great time to interact with farmers as they proceed on a new planting season. The spring is always full optimism for farmers no matter the size of the operation. Big or small I enjoy talking to all customers about their seeding intentions and plans for the growing season. This year I really took notice to the contrast in sizes of the customers operations. From 80 to 35000 acre customers, all posing different challenges for me as the retailer. The picture to the left is of a customer our farm has had for a long time. Every year Leonard (Digger) Dunn comes to the farm to pick up seed for the Prairie Tractor and Engine Society. I love talking to Leonard about the old truck and what is happening at the tractor club this year.
To me Leonard represents what is cool about agriculture. Every town has a Leonard Dunn that really never stops working on a truck or tractor because it is in his blood. He lives for the lifestyle of agriculture and the hard work it brings along with the celebration of another harvest completed.
Agriculture is getting more and more sophisticated but due to the complexities of mother nature you need to have a passion for the industry to survive in the long term. Leonard may not know much about auto steer, GMO’s, variable rate, or seed polymers but he does understand the passion of agriculture. Take the time this season to talk to the Leonard Dunn in your area and just talk about agriculture.
I'm no psychologist, psychiatrist or sociologist, but I understand from discussions with experts that as social creatures, humans are prone to experiencing "group mentality." Quite simply: we are easily influenced by the thoughts and actions of our associates. We also tend to associate with like-minded individuals, who reinforce our biases. It is my concern that…Read more »