Canola Companies Get Creative

canterra  - glass and pills

Winter time brings the end of harvest and the beginning of the crop input selling season. With this comes flyers, trade shows, and farmer events. This selling season has produced two very cool and creative commercials or videos for canola seed. One is produced by Bayer and the other is by Canterra Seeds.  Both do a great job of being different and grabbing the attention of the viewer.  If you have an opinion on either of these videos please leave a comment in the comment section below.

This video was produced by Canterra Seeds from Winnipeg for its new 1900 series product line. It is a very humorous spin on the fact that “performance matters” in farming and in other areas of life. Most farmers that have seen the video have commented to me that they find it cute and humorous.

This video was created by Bayer for their Invigor canola product line-up. It is is much   Based on movie “cars”, this video provides a very flashy tie into how InVigor can tap the emotions of farmers.  The cool part of this video is that the combine comes to life and shows the emotion that it has for the yield potential of InVigor.

 

Shaun Haney

Shaun Haney is the founder of RealAgriculture.com. He creates content regularly and hosts RealAg Radio on Rural Radio 147 every weekday at 4PM est. @shaunhaney

Trending

Canola Council president responds to Richardson’s departure

The Canola Council of Canada is moving on without a core funder for 2018, as Richardson International went public with its withdrawal from the national canola industry group this week. Richardson has said it did not receive enough value to justify its investment in the Canola Council, after pushing for changes to the council over…Read more »

Related

Leave a Reply