Canola Companies Get Creative

canterra  - glass and pills

Winter time brings the end of harvest and the beginning of the crop input selling season. With this comes flyers, trade shows, and farmer events. This selling season has produced two very cool and creative commercials or videos for canola seed. One is produced by Bayer and the other is by Canterra Seeds.  Both do a great job of being different and grabbing the attention of the viewer.  If you have an opinion on either of these videos please leave a comment in the comment section below.

This video was produced by Canterra Seeds from Winnipeg for its new 1900 series product line. It is a very humorous spin on the fact that “performance matters” in farming and in other areas of life. Most farmers that have seen the video have commented to me that they find it cute and humorous.

This video was created by Bayer for their Invigor canola product line-up. It is is much   Based on movie “cars”, this video provides a very flashy tie into how InVigor can tap the emotions of farmers.  The cool part of this video is that the combine comes to life and shows the emotion that it has for the yield potential of InVigor.

 

Shaun Haney

Shaun grew up on a family seed farm in Southern Alberta. Haney Farms produces, conditions and retails wheat, barley, canola and corn seed. Shaun Haney is the founder of RealAgriculture.com. @shaunhaney

Trending

U.S. Farm Groups Voice Concern Over Trump’s TPP Withdrawal

Although United States farm groups and ag interests are still sorting out where they stand with the new administration, several voiced immediate criticism of President Trump's formal commitment to withdraw from the Trans-Pacific Partnership on Monday. The TPP — a multilateral trade deal between Canada, the U.S. and 10 other countries around the Pacific Rim —…Read more »

Related

Leave a Reply