Month: January 2010

NCBA10 – Canada’s WTO Challenge of COOL with John Masswohl

Canada and Mexico have taken the issue of country of origin labelling (COOL) to the World Trade Organization (WTO).  We are basically one year into the implementation of COOL and the financial impact is severe.  The impact on the Canada and Mexico livestock markets has been very hurtful. The interesting thing that I found at… Read more »

NCBA10 – What is Umami? – Dave Zino

To me there is no better eating experience than eating beef.  Dave Zino is the Executive Chef with the NCBA and is responsible for spreading the word about cooking beef.  Dave travels North America educating and making sure that people understand the true beef eating experience.  The NCBA and the Beef Information Center both strive… Read more »

NCBA10 – Be a Risk Manager and Not a Forecaster – Larry Hicks

Larry Hicks is the founder of CattleHedging.com and specializes in helping clients manage risk in Canada and the United States.  The cattle market has been just as viscous as any other market in agricultural commodities.  Larry has always been a proponent for making sure that customers protect their equity and assets and reduce the amount… Read more »

NCBA10 – How to Properly Cut Meat

In the United States the NCBA does a lot of work to make sure the consumer really understands the cooking process of beef.  The NCBA booth was full of cookbooks and other how to’s to make sure everyone enjoys the beef eating experience. I talked to Steve Leigh, a technician with the NCBA about how… Read more »

NCBA10 – What to Consider When Buying a Cowboy Hat

After being in San Antonio for a couple days I have seen many shapes and sizes of cowboy hats.  I’ve been wondering why some people buy one and not another.  I asked several people on the tradeshow floor and most said that stetson is the hat leader.  I went to the Stetson booth to talk… Read more »

NCBA10 – Current Issues in the US Beef Business

This is my first trip the NCBA convention and I have been amazed at the scope of the convention. The first person that I had a chance to interview was Sara Brown, Livestock & Production Editor, Beef Today.  I asked Sara what a couple of the main issues were in the beef business in the… Read more »

NCBA10 – The Importance of Being an Advocate for Agriculture

Troy Hadrick is a great model for agriculture producers.  Troy is not only a rancher in South Dakota but he also firmly understands the need for producers to tell the story of agriculture.  Agriculture has never received the attention it is getting now from the mainstream media.  Never before has agriculture had defend itself so… Read more »

Tiffin 2010 – Marketing Agriculture to Consumers

There is a very large mainstream interest in food and how it is produced.  As a result, agriuculture practices have never been under so much scrutiny and inspection from the general public.  Studies show that farming is a very trusted profession by the masses but there are still some highly critical opponents.  In many ways… Read more »