In my opinion, inoculants are a very interesting product. Products like Nodulator fix Nitrogen which has benefits for this years soybean or pulse crop but also has extreme benefits for next years cereal crop to. Its one of those amazing innovations in agriculture that we take for granted sometimes until you really sit down and think of all the benefits provided to your crop rotation and cropping plan.
With Saskatchewan being pulse crazy this year it is no surprise that at the trade show, the booths of the inoculant companies were very busy. There was many farmers trying to make sure that there would be adequate supplies and which products would be the best fit for their farm. What made the booth of Becker Underwood even more crowded was the appearance of some Saskatchewan Roughrider players.
On Wednesday I walked by the booth to interview one of the Becker Underwood sales people but the booth was insanely crowded. Saskatchewan loves its football and also pulses. Thirty five cent per pound lentils do not hurt the matter and neither does the chance to meet some of the Rider players. Very clearly this is going to be a great marketing campaign for Becker Underwood in Saskatchewan.
I did get a chance to interview Jeff Bereza from Becker Underwood about why farmers need to use inoculants on their pulses and soybeans to ensure they are fixing the nitrogen appropriately and getting the best crop possible. Jeff also talks about Becker Underwood’s product, Nodulator.
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