At the Tiffin Conference at the Lethbridge College, one of the most popular speakers was Ryan Kasko from the Kasko Cattle Co. Ryan talked about his 2008 trip to Brazil and what some of his observations were. Ryan travelled to Brazil and visited ranches and feedyards. Ryan talks about the fact that Brazilian beef tastes pretty good, is produced at a very low cost and Brazilians are very aggressive. These are all the challenges that the Canadian beef industry faces in the short and long term. Canada has moved from a low cost producer to being at a cost disadvantage based on the shift in the Canadian dollar.
As Canadians and North Americans, we are very proud of our beef product but Brazil poses a very large threat to our export markets.