Photo is courtesy of BugMan50
Dennis McKnight, The Innovators, spoke at Tiffin Conference 2010 about the ability of the Canadian beef industry to compete globally. Dennis has clients around the world who he assists in developing markets for their products. Dennis believes that Canadian beef can compete but we may need to rethink how we tackle the tasks at hand to ensure export growth.
Dennis provides his evaluation of how Canadians market beef currently and how he feels we need to be much more aggressive instead of playing by traditional stereotypes. Dennis believes that we need to focus more on hormone free and natural beef products to begin to access more markets in Europe.