Part 1 – Mayo Schmidt – The Business of Viterra

Mayo Schmidt is the CEO and President of Viterra.  In 2009 Mayo Schmidt was awarded the top CEO by Canadian Business magazine.  I am very grateful that Viterra granted RealAgriculture this opportunity to get up and close and personal with the man regarded as creating a Canadian based, new global player in the world of agriculture.  Known to be firm on execution and financial discipline, Mayo Schmidt is making a name for himself and Viterra on the global stage.

Since the merger of Agricore United and Saskatchewan Wheat Pool, Viterra has been on a path of growth.  Recently they completed the acquisition of ABB Grain in Australia are evaluating several other possible growth opportunities globally.  In Western Canada Viterra is responsible for 42% of the grain logistics and holds the majority of the retail crop input business.

In part one of this two part interview I ask Mayo about the Viterra seed business, livestock services business, grain logistics business, and the acquisition of ABB grain.

It is very clear that Viterra is on an aggressive growth strategy that really is a Canadian success story.  Whether you are a customer of Viterra or not, you have to be impressed by the business success of this company.


This is part one of my interview with Viterra CEO and President, Mayo Schmidt.


Shaun Haney

Shaun grew up on a family seed farm in Southern Alberta. Haney Farms produces, conditions and retails wheat, barley, canola and corn seed. Shaun Haney is the founder of @shaunhaney


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just to add further to the comment that viterra “holds the majority of the retail crop input business”— that is a stretch. Since to hold the majority you would need to be over 50% and they dont hold over 50%. From my understanding it is more around 34%. I am sure they would like to think they do but they dont.


I think Viterra does a good job but I am very concerned by the consolidation of the ag retail business in Western Canada. I think that there should be more independents to serve farmers. Although I do think that Viterra is a huge success story.


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