My family’s seed business has seen a dramatic change in the importance of treating cereal seed on our customer’s farms. With the increase in research and commitment to ensuring seed and applicator safety the products available to the market have changed drastically. The products are not the only things changing these days. In order to ensure applicator safety the treating systems had to become more closed contained systems.
This week I visited a customer who received his new USC LP 2000 mobile treater. Serfas Farms is based in Turin, Alberta, and grows wheat, barley, canola and corn. Last year they had a significant battle with wire worm damage to some of their fields and so they decided to get serious about treating and apply Cruiser Maxx Cereals to the seed in their more troublesome fields. I think that it is great to see farmers stepping up and saying that there is significant value to seed treatments. To see a farm not only commit to seed treatment but also commit to this kind of high end seed treating system is a great view of the farm of the future.
If you cannot see the below video, click here
Kevin Serfas commented to me, “If you are going to treat you need to do it right or else you are simply wasting your money. In fact I do not ever remember not treating on our farm. We have always treated our seed.”
See more pictures of the Serfas LP 2000 treater
Not all customers are like Kevin in the sense that their farms have not always treated. Many of the younger farmers see the value in treating and are asking their parents why they treat their canola, corn and soybeans but not their cereals?
The key to remember is that just treating is not the silver bullet. As the number of products increase for different applications, just spraying into an auger is not going to cut the mustard so to speak. When you are applying products that cost $4.50 per bushel for wheat it is integral that you are accurate and confident in the job you have done.
I would like to thank Serfas Farms for allowing me to share this video with you to showcase what some farmers are doing to make sure they are successful this growing season.