OnTrace Helps to Provide Food Safety to Ontario Consumers - Brian Sterling, CEO

by

Traceability has become a word that farmers are much more familiar with over the past ten years. Many farmers used to think that their responsibility ended at the farm gate. Many would say that this is no longer the case while some people content all of this is about pushing liability down the value chain. All in all traceability has is essentially here to stay as consumers focus increasingly on the origin of the food they eat.

Naturally this focus on traceability has enabled the creation of organizations like OnTrace. OnTrace is focused in Ontario and requires farmers to sign up. At Canada’s Outdoor Farm Show I met with the CEO of OnTrace, Brian Sterling and discussed what OnTrace does and what it will do in the future.  About a quarter of Ontario farmers are currently enrolled in the OnTrace program.

If you cannot see the below embedded video, click here

Wake up with RealAgriculture

Subscribe to our daily newsletters to keep you up-to-date with our latest coverage every morning.

Wake up with RealAgriculture


Please register to read and comment.

 

Register for a RealAgriculture account to manage your Shortcut menu instead of the default.

Register