OnTrace Helps to Provide Food Safety to Ontario Consumers - Brian Sterling, CEO

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Traceability has become a word that farmers are much more familiar with over the past ten years. Many farmers used to think that their responsibility ended at the farm gate. Many would say that this is no longer the case while some people content all of this is about pushing liability down the value chain. All in all traceability has is essentially here to stay as consumers focus increasingly on the origin of the food they eat.

Naturally this focus on traceability has enabled the creation of organizations like OnTrace. OnTrace is focused in Ontario and requires farmers to sign up. At Canada’s Outdoor Farm Show I met with the CEO of OnTrace, Brian Sterling and discussed what OnTrace does and what it will do in the future.  About a quarter of Ontario farmers are currently enrolled in the OnTrace program.

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