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There are extreme challenges in the grocery store in trying to decipher all the labelling, marketing and propaganda. With the current rise in food prices there has been an increased coverage of what food costs in the mainstream media. Some of the most expensive food that is on store shelves is organic food or products. The question that author Mischa Popoff raises is, whether organic food is really organic in many cases. Mischa believes that the organic certification process needs to change if we are going to be fully honest with consumers.
RealAgriculture.com first talked to Mischa back in the fall of 2010 where he strongly criticized the organic certification process in Canada. Mischa’s claim is that the organic approval process is nothing more than a test of completing paperwork and being ready for pre-announced audits. Mischa contends that increased testing procedures must be put in place to better monitor and audit organic producers or the farce of organics will continue to mislead consumers.
RealAgriculture.com talked to Mischa Popoff at the Tiffin Conference in Lethbridge, AB.