A Window on the Pipeline: Understanding Crop Protection Research and Development

For half a century, chemistry has provided the mainstay for crop protection, while conventional breeding practices have ensured the development of increasingly productive and resilient crops. Advancements in these technologies will continue to be important as global population – approaching 10 billion by 2050 – outpaces the availability of new farmland. Feeding the world requires that we use the best in chemistry, genetics and adjacent technologies – either alone or in combination – to address the challenges of Canadian growers and drive agricultural productivity to a higher level in a sustainable way.

Strategic investments in plant science research and development (R&D) allow us to develop the innovative crop protection and seed solutions which will enable Canadian growers to sustainably meet the needs of an ever-growing, more-demanding, world population. Investing in the development and protection of healthier, more vigorous plants that can withstand abiotic stress – whether cool, wet conditions like we encountered in Canada this spring, or drought, a growing global concern – can also mean higher, more profitable yields at harvest time.

Investing in Innovation

Investments in innovation made by the leading research and development-focused plant science companies are not insignificant and, due to their high cost, are borne by a handful of global R&D organizations. During 2008, the latest year for which numbers are available, annual global research and development costs reached an estimated $5 billion – equivalent to over 8.5 percent of sales, and these costs continue to rise steadily. Syngenta alone invests $1 billion. Industry R&D costs increased by almost 40% from 2000 to 2008, largely as a result of more numerous and rigorous scientific studies and field trials for various markets.

Promising crop protection products with novel modes of action and desirable properties that can meet today’s strict regulations for environmental and human health are both highly prized and rare. Behind every successful new product launch are 100,000 compounds that did not make the cut. The bottom line is that it can take a new product up to ten years and $250 million in research and development costs before it becomes eligible for sale in Canada, and it may take another ten years before the investment is recovered.

The Most Stringent Regulatory Process in the World

Here in Canada, the science around pesticides is highly regulated and rigorously reviewed by Health Canada. As crop protection manufacturers, we have to prove the product will work as we say it will – and create value at the lowest effective use rate. This is unique to Canada, and one of the reasons why we have the most stringent regulatory processes in the world. This supports public confidence in the safety of our food, but adds time and cost to the product development process. The time required in Canada for regulatory approval alone is generally two years. The road to market is long. And, it doesn’t end when a product is commercialized. Product stewardship, “the cradle to grave approach” which innovator companies follow, is an ongoing requirement. All products must undergo a complete re-evaluation of all safety data every 15 years.

Despite the quality of our regulatory process, we must be wary of misinformation and public misunderstanding about crop technology. Agriculture science has already demonstrated the powerful, positive impact it can have on community welfare and poverty reduction. Without the use of pesticides, for example, it is estimated that up to 40 percent of the world’s crops would be lost to insects, weeds and disease. Unfortunately, the public is typically unaware of this. The agriculture and food industries, as well as the government, must continue to increase awareness for the value of science, the need for increased food production – and the quality and safety of our food supply.

Canada is in a unique position to help feed the planet and strengthen our economy at the same time. This is thanks not only to the innovation and hard work of our agricultural producers, but also to the availability of new crop protection and seed technologies – and the research and development which brought them to fruition.



Jay Bradshaw

Jay Bradshaw is President of Syngenta Canada, an agri-business committed to sustainable agriculture & farming with future generations in mind. With products in crop protection, seed care and seeds aimed at raising farm productivity, Syngenta is helping bring plant potential to life. Syngenta was formed in 2000 and Jay joined the team as President of Syngenta Crop Protection Canada, Inc. in 2001 at the head office in Guelph, Ontario. He brought with him a passion for agriculture and a leadership style that focuses on empowering the Syngenta team to shape the company's reputation and future. Jay was born and raised in a farming community in the Eastern Townships of Quebec. He is a graduate from the University of Guelph's Ontario Agriculture College in 1982 followed by an M.B.A. from Saskatchewan in 1986. Jay is currently serving as Past Chair of CropLife Canada and is an active community hockey and soccer coach. He lives north of Guelph with his wife Kathy and their two sons.


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Joyce MacDonald

I believe you know this but I am repeating it, “You are preaching to the choir”. All this should be in the consumer news, such as the daily papers. Thanks

Joyce MacDonald

Agriculturists know that they are using important seeds and herbicides. The general public does not


Everybody is fixated on production, what about all the food that is wasted because of spoilage or not being the right size for the package. We should be concentrating on using all the food that we already produce as well as finding better ways of producing nutrient dense foods that are better for us so that we become healthier instead of becoming obese!!!!!!!!

Michael J. Willms

I agree that we can get fixated on production but for farmers it is a very important part of their livelihood. I sincerely believe that the majority of public that does not have direct ties to agriculture tend to take farmers for granted. In comparison to many businesses that have comparible operation expenses and investment, farmers do not have a very good return on investment. They choose to farm because it is in their blood and they love the lifestyle. We should all appreciate that due to our farmer’s hard work we are able to eat good food at a cheap price. Many other people around the globe are not so fortunate.

That being said I agree that we could manage our produce better and limit the amount of waste we have both in business and at home. We should spend time on producing the best quality food we can not just quantity. However I don’t feel that we have much problem with the production of nutrient dense food. The problem with obesity has nothing to do with the food we produce rather it is due to our choices in how we prepare it or have it prepared. Our society has trouble with moderation and balance and then choose to blame it on others as well as the foods we have available. The choice to be healthy is our own and is easily attainable.


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