HANEY’s VLOG – Rider Pride Lives in Rural Saskatchewan

In agriculture we tend to use landmarks to give directions. Have you ever head or given directions that sound like, “drive 2 miles and hang a left at the big red barn on the right and then drive to the top of the swale and then turn right at the end of the old Smith place.” Probably all of you have talked in this landmark ag gibberish that only the locals understand.

Sometimes when field scouting a field in Saskatchewan is the same as Manitoba or Alberta. After awile they all start to look the same.

While travelling across the Saskatchewan countryside I stumbled upon a land mark that is unmistakable. A landmark so identifiable that no one could mistake the area for Manitoba or Alberta. A landmark so distinguishable that even the real non agriculturalist could interpret.

If you cannot see the embedded video below, click here.


Shaun Haney

Shaun Haney is the founder of RealAgriculture.com. He creates content regularly and hosts RealAg Radio on Rural Radio 147 every weekday at 4:30 PM est. @shaunhaney


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It’s amazing that you can buy grain bins, augers, garden tractors, BBQ’s, wheelbarrows, ladies underwear, golfclub bags, and almost anything else with an official Rider logo on it.

In Calgary and Edmonton, the Roughrider apparel in Canadian Tire stores outnumbers the Stampeder and Flames apparell 10:1 easily.

Maybe not globally, but within Saskatchewan, maybe even Western Canada, the Rider logo is in the same league as brands like McDonalds, JohnDeere, Nike, and Microsoft.

Does anyone know how much extra the grain bins and augers are with the Rider logo on them?


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