The Industry comments on the Canada Beef Merger

A new single national agency for beef marketing, promotion and research is in the works for Canadian cattle producers. The new single agency comes as a result of a Canadian Beef Export Federation member vote to consolidate their operation with that of the Beef Information Centre (BIC) and the national beef checkoff agency.

The merger came as a result of a study and recommendation by the Canada Beef Working Group comprised of members of all the respective groups involved. The recommendation to merge was put forth in an effort to create a trimmer, more efficient organization for the industry. While the industry as a whole welcomes a less cluttered landscape, there still exist concerns over issues like governance and direction of the new organization, leading to a mood among producers of cautious optimism and a wait and see approach.

RealAgriculture’s Megan Oleksyn asked three industry members about the merger at the recent ALMA FutureFare conference. Phil Rowland, President of the Western Stock Growers Association, Dave Plett, the President and CEO of Western Feedlots Ltd., and Reg Schmidt, the Provincial Director of the Feeder Associations of Alberta all offered their opinion on the merger.

If you cannot see the embedded video below click here.

 

Shaun Haney

Shaun grew up on a family seed farm in Southern Alberta. Haney Farms produces, conditions and retails wheat, barley, canola and corn seed. Shaun Haney is the founder of RealAgriculture.com. @shaunhaney

Trending

What does BASF’s acquisition of Liberty and InVigor business mean for Canada?

It's the spinoff that many people in the North American ag market have been waiting for. In Bayer's conquest of Monsanto, the concentration of trait and variety market share in crops like cotton and canola was deemed to be unfair for a competitive balance. Given Bayer's strong presence in the Canadian canola seed market, the…Read more ยป

Related

One Comment

Savvy Farmgirl

I think this is fantastic news for the beef industry. There will undoubtedly be some growing pains as they work through the structure & governance, but in the end, I am confident a united, stronger industry can prevail.

Reply

Leave a Reply