Marketing After the Single Desk – Brenda Tjaden Lepp, FarmLink Marketing Solutions

The end of the single desk will be mourned by some and celebrated by others, but the fact is, it will end and the business of selling grain will go on. The end of the Canadian Wheat Board monopoly will forever alter the market landscape for farmers looking to sell their grain. Navigating that new landscape may feel more than a bit intimidating for some and an opportunity for others.

As I mention above the reality is that grain will still be bought and sold. The questions are more to the structure of the market. I talked to Brenda Tjaden Lepp, FarmLink Marketing about this future and what she sees on the horizon for Western Canadian farmers.

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Shaun Haney

Shaun Haney is the founder of RealAgriculture.com. He creates content regularly and hosts RealAg Radio on Rural Radio 147 every weekday at 4PM est. @shaunhaney

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