Wheat School: Key Growth Opportunities for Canadian Wheat - Earl Geddes, CIGI

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The Canadian wheat industry is changing, especially in the west. The elimination of the single desk is the key factor driving that change. Across the country, everyone involved in the industry is evaluating and strategizing in an effort to determine how this will affect their business and what they have to do to successfully adjust to the change.

According to Earl Geddes, the Executive Director of the Canadian International Grains Institute, that change represents some real growth opportunities for the Canadian industry. Those opportunities will be based on new relationships between buyers and sellers, with a host of niche market opportunities being opened up. I spoke to Earl about those opportunities and where some of that potential for growth exists. The reality is that the future will be very interesting for both Western and Eastern Canada.

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Wheat School (view all)Season 2 (2011) Episode 10
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