As a livestock producer, how many times have you heard, “We need to produce what the consumer wants.” That is a simple impactful statement but is not as easy as it sounds. What does the consumer really want in its beef products? Do we know? Does the consumer know?
Market research is key to finding out what is important to the consumer. Just listening to the media can really lead you astray in terms of understanding real consumer demand. Other challenges in determining consumer trends is that there could be regional differences which will present challenges globally and also domestically in a country as large as Canada.
Theresa Dietrich of People Talking has a proven track record translating fact based learning to shape strategic decision making. She is an independent and experienced market researcher and marketer skilled at bringing her strong business experience to qualitative and quantitative research methods, because she has been both a client and supplier.
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