What Does the Consumer Really Want? – Theresa Dietrich

As a livestock producer, how many times have you heard, “We need to produce what the consumer wants.” That is a simple impactful statement but is not as easy as it sounds. What does the consumer really want in its beef products? Do we know? Does the consumer know?

Market research is key to finding out what is important to the consumer.  Just listening to the media can really lead you astray in terms of understanding real consumer demand.  Other challenges in determining consumer trends is that there could be regional differences which will present challenges globally and also domestically in a country as large as Canada.

Theresa Dietrich of People Talking has a proven track record translating fact based learning to shape strategic decision making. She is an independent and experienced market researcher and marketer skilled at bringing her strong business experience to qualitative and quantitative research methods, because she has been both a client and supplier.

If you cannot see the below embedded video, click here

 

Shaun Haney

Shaun Haney is the founder of RealAgriculture.com. He creates content regularly and hosts RealAg Radio on Rural Radio 147 every weekday at 4:30 PM est. @shaunhaney

Trending

Wheat prices jump into August — This week in the grain markets

This week, winter wheat prices touched a three-year high, but it didn’t last. Chicago SRW wheat prices for September 2018 gained 5 per cent or about 26 cents US/bushel to close at $5.56. While the December 2018 contract was up 5.4 percent — or nearly 30 cents — to finish a tad under $5.80. In…Read more »

Related

Leave a Reply

 

This site uses Akismet to reduce spam. Learn how your comment data is processed.