The price of the Blackberry Playbook continues to drop with Rogers employees being able to acquire them for as little as $250 Canadian. Whether or not that discount will be seen by consumers is anyones guess, but with horrific sales of only 200,000 units last quarter, any move to get more playbooks into the hands of consumers would be welcome. To give you some idea of the relevance of that number, Apple shipped 9.25 million IPads during it’s last reported quarter. Blackberry sales are down as well, falling well below expectations. Having said that the Blackberry Curve is very popular with teenage girls due to its easy texting ability.
So what does the future look like for Research in Motion and what’s behind those disappointing numbers. In this episode of AgNerds, Shaun and Pete talk about some of the successes and failures of what was once and may still be a great Canadian success story.
SEE MORE AGNERDS episodes.
If you cannot see the embedded video below, click here.