Ian White Reminds Farmers that the CWB is Still Here and Viable

In case you were not aware, Alan Oberg was not the CEO of the Canadian Wheat Board.the actual CEO is Ian White, a very repected intelligent senior executive from Australia. By all accounts Mr. White should not be judged by the recent actions of Alan Oberg and the group of eight.

I have heard from several people that Mr. White is the right person to lead the CWB into the marketing freedom future. Mr. White has some very large challenges in front of him to try and change the perception of the “sinking ship” mentality that was conveyed by former Chairman Alan Oberg.    Some of Ian White’s biggest supporters have been pro marketing choice people which I find interesting.

In a statement today Mr.  White said,

The passage of Bill C-18 into law heralds significant change for the CWB and for Prairie farmers. The CWB has been preparing for this change for many months, developing both pool and cash programs for farmers for the upcoming crop year. Details about new 2012-13 programs will be announced soon.

 

 

Shaun Haney

Shaun Haney is the founder of RealAgriculture.com. He creates content regularly and hosts RealAg Radio on Rural Radio 147 every weekday at 4PM est. @shaunhaney

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I am not a CWB “monopoly” supporter, quite sure it’s Soviet style control that doesn’t equal the freedom that a Canadian entrepreneur should have, especially when Easteners aren’t shackled the same way. However I believe the CWB can provide a valuable function going forward in the same way that FCC does in the banking industry.
I have personally met with Ian White, and was shocked and refreshed to hear his logical viewpoints, so completely different than the stereotypical CWB executive. Under his leadership I think the CWB could become great one day, but at this time he appears to be powerless despite his title as CEO. It was my conversation with him that changed me from thinking the CWB should just simply be abolished, to thinking there was a great fit, if the monopoly would just be relaxed. If he can surround himself with some like minded thinkers as any normal CEO would be able to do, I’d rate their chances pretty high.

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