Jeff Simmons is the President of Elanco and he has truly made it his personal mission to educate the consumer on why technology is so critical to dealing with the 9 billion people problem in 2050.
I had a RealAgriculture.com subscriber send me the link to the below video which is a very simple monologue by Jeff showing why 70% of the increase in food production must come through the use of technology like biotech traits, feed enhancements and others.
What I find very cool about the video is that Jeff does not mention Elanco, does not mention industry associations but he does mention a food bank. check out the video and let us know what you think.
If you cannot see the below embedded video, CLICK HERE
In the last Pulse School episode, Dr. Bert Vandenberg, lentil and faba bean breeder at the University of Saskatchewan, outlined the market development challenges facing the faba bean industry. He noted, however, that the varieties farmers have to choose from are already a very good fit for much of the prairies. Duane Ransome, member relations…Read more »