Charlie Gracey – Growing Export Markets for Canadian Beef are Real

Charlie Gracey is one of Canada’s more renowned experts on the beef industry in Canada.  Charlie very much understands the relationship of the rancher, feeder and packer.  At the Tiffin Conference in Lethbridge, Charlie discussed at length the things that the Canadian industry must do to increase markets and increase supply concurrently.  Charlie believes that expanding the cow herd must only happen as the export markets expand.

Based on his analysis Charlie says that the cow herd as begun to expand. Charlie believes Canada needs export strategies that match our capabilities. We need  to focus on pull versus push marketing. Canada cannot afford to just expand the supply of cattle recklessly.  There is no reason to just expand the herd without consumer demand to pull the beef to market.  Pushing the increase in supply through the system will not create more value and profit for producers.

Charlie believes that almost all future growth for the Canadian cattle industry lies in the growth of export markets. Domestic consumption of beef is not growing. We must really focus on a limited amount of markets instead of too many. We can’t spread ourselves thin. Market access should be “rules based”. This will make our industry more profitable for producers.

If you cannot see the below embedded video, click here.


Shaun Haney

Shaun Haney is the founder of He creates content regularly and hosts RealAg Radio on Rural Radio 147 every weekday at 4:30 PM est. @shaunhaney


Wheat prices jump into August — This week in the grain markets

This week, winter wheat prices touched a three-year high, but it didn’t last. Chicago SRW wheat prices for September 2018 gained 5 per cent or about 26 cents US/bushel to close at $5.56. While the December 2018 contract was up 5.4 percent — or nearly 30 cents — to finish a tad under $5.80. In…Read more »


Leave a Reply


This site uses Akismet to reduce spam. Learn how your comment data is processed.