The end of the single desk in the West means that things will change in a number of areas. One of those areas is market development of crops like durum. Whereas the Canadian Wheat Board held the bulk of that responsibility under the single desk, that job now has to be spread out to other companies looking to find and develop markets for their products.
It’s under that new landscape that Canterra Seeds and Richardson have come together for the Enterprise Durum variety. The variety is exclusive to Richardson Pioneer and was developed in Western Canada. The partnership is beneficial to farmers from both an agronomic standpoint, from the seed company aspect, but also the marketing and market development strategy standpoint as well. I spoke to Brent Derkatch of Canterra Seeds about their new partnership at Cropweek 2012 in Saskatoon.
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