FarmTech 2012 - Blair Roth - Will Pulses Will Be A Supply or Demand Story This Year

The pulse industry across Canada is looking at an aggressive growth strategy in the coming years. The Saskatchewan Pulse Growers Association in particular have targeted a major expansion in acres by 2025 and they’re not the only province looking to grow. Alberta as well has some very aggressive thoughts on what may happens to pulse acres in the future. A two-fold strategy aimed at increasing domestic use in processing and expanding foreign markets is being employed in that strategy.

There are some obstacles to overcome in that strategy as the industry looks to move forward. I spoke to Viterra‘s Blair Roth about the pulse outlook for 2012, peas and lentils in particular, as well as the future for the industry when I saw him at FarmTech 2012 in Edmonton, Alberta. I first asked Blair if pulses will be a demand or supply story in 2012. Blair provides great insight into all the pulse crops from Viterra’s perspective.

If you cannot see the embedded video below click here.

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