Kim McConnell Becomes a Hall of Famer


A great friend of is going to be inducted into the Canadian Agricultural Hall of Fame in the fall.  Kim McConnell’s name is synonymous with agriculture marketing in Canada.  Kim has been involved in many projects in the front lines and also many in the background steering teams and people to accomplish their goals.  Along with Bertrand Boisclair and Barry Wilson, Kim will be inducted November 4th, 2012 at the Royal Agricultural Winter Fair in Toronto.

Although Kim informed us that he was shocked by the achievement as the first “agency person” to be inducted, we are sure that no one will disagree with the work that he has done for the Canadian agricultural industry.

Kim made the following statement to, “I’m honored and humbled and will accept this on behalf of all the AdFarmers and great clients that we have had the opportunity to work with over the years.” would like to congratulate Kim on this very special recognition, it is very well deserved.

For those of you that do not know of all Kim’s contributions, the press release shared the following background on Kim’s accomplishments.

Kim McConnell is the founder and former Chief Executive Officer of AdFarm, one of the largest and most respected agricultural marketing firms in North America. He has been involved with the development of countless successful national and international brands.

Mr. McConnell’s devotion to the ongoing development of agriculture, and his insights into modern media, continue to be an invaluable resource to the industry. Kim was one of the first to recognize that agricultural marketing and communications is a specialized business that must evolve to meet industry and consumer challenges (and opportunities). A key passion for Kim is to be a catalyst for agriculture; to enhance the perception of agriculture with stakeholders, media and the general public, in particular, urban consumers. In this regard he has been, and still is, an industry pioneer.

Building and branding Canadian agriculture is where Kim continues to make important and long lasting contributions. For example, he launched the Growing Alberta Program and provided the initial support for the Alberta Farm Animal Care program – a model for the humane care of livestock for the entire industry.

Mr. McConnell has served as a board member and often Chair for a wide range of agriculture, rural and community organizations including: Alberta Livestock and Meat Agency, Canada 4-H Foundation, Canadian Agricultural Hall of Fame Association, Centre for Health and Safety for Agriculture, YMCA and Crime Stoppers.

He is frequently asked to facilitate agricultural meetings and forums at both the federal and provincial levels. Some examples include the Canadian Agri-Food Policy Institute, public forums for the Estey Report and most recently, the Wheat Summit in Saskatoon.

Kim has been a mentor for the next generation, helping future industry leaders through programs like the Cattlemen’s Young Leaders Program and 4-H. He has mentored many young entrepreneurs launching new endeavours. His journey in agriculture continues.

Congrats Kim on this very special recognition, it is very well deserved.

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