As important as the domestic beef market is, the success of Canada’s beef industry depends on exports. That means a continued focus on growing current export markets and looking elsewhere for new opportunities to market our beef. It’s those relationships that will be responsible for growing the industry.
Robert Meijer is well aware of the importance of international trade on the future of the Canadian beef industry. Robert is President of Canada Beef Inc. , an organization continually promoting and marketing Canadian beef worldwide. I spoke to Robert at ILC 2012 about the ins and outs of Canada’s trade relationships.
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