If you had to, how would you rank the importance of food safety, the environment, animal welfare, the cost of food and health, as it relates to agricultural sustainability? Which is most important? Which matters less, relatively speaking? These are tough questions, certainly, but ones the agriculture industry needs to ask to better understand and meet consumers’ demands.
In this third and final installment of our look at the Farm & Food Care Ontario-sponsored Ipsos study on Canadian attitudes toward agriculture, Colin Siren of Ipsos Marketing shares how Canadians rank the importance of these five pillars of sustainable food production.
For more on where Canadians get their information about agriculture, click here. For the first installment in this series which covers Canadians’ perceptions of agriculture, click here.
If you cannot see the embedded video below click here.
