The Canadian cattle industry has made continual gains in beef quality and safety and production efficiency, year over year, even in the face of significant challenges in the past decade. That’s due in no small part to the tenacious nature of Canada’s beef producers, but it’s also a result of significant gains made through extensive research funded and embraced by the industry.
With today’s launch of the Beef Research School, producers across the entire value chain can access the wealth of scientific, proven production information right in their homes, offices or in the field, whenever they’ve got the time. The goal is to showcase not just research findings, but also show the research at work in the barn, in the pasture or in the feedlot.
In this very first episode, Dr. Reynold Bergen with the Canadian Cattlemen’s Association, Brad Fournier, director with the Alberta Livestock & Meat Agency Ltd (ALMA), and Darren Bevans with Deseret Ranches, speak from an industry, funder and producer perspective on the gains the Canadian cattle industry has made. They also discuss what research must accomplish in order to be easily adopted by the industry.
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