Canadian vintners will uncork new international market opportunities with the help of new government funding announced today. The investment of $160,000 earmarked for the Canadian Vintners Association will help Canada’s wine producers increase exports in key markets.
This investment ongoing international market development and trade efforts to increase the awareness of the value, quality, and diversity of Canadian wines, according to a press release.
“AgriMarketing Program funding has been instrumental in helping Canadian wineries gain access to new markets,” explains Dan Paszkowski, President and Chief Executive Officer of the Canadian Vintners Association. “Canada is known for its authentic Icewine, and AgriMarketing funding is helping the industry build on its Icewine reputation and raise awareness of the world-class sparkling and table wines coming out of Canada’s diverse wine regions.”
Canada’s top-quality grapes and excellent growing conditions make increased export opportunities ripe for the picking. In 2011, Canadian exports of wine exceeded $36 million, with more than 21.6 million litres of wine going to international markets. The U.S. has developed quite a taste for Canadian wines, importing 20.2 million litres in 2011.
To find out more about the AgriMarketing Program, please visit www.agr.gc.ca/agrimarketing.