Ask Farmlink: Where do I Start With a Marketing Plan?

When plans exist only in our heads and aren’t ever gone through with hard numbers, perceptions can start to over take reality. Crop marketing is no different. Before you get knee deep in the exciting world of futures and options, there’s a preliminary marketing plan to draw up first.

In this Ask FarmLink episode, Chris Corbett, sales manager for FarmLink Marketing Solutions based at Melfort, Sask., walks us through where to begin with any marketing plan. While it may seem a little basic at first, you may be surprised by the numbers and seasonality of costs once you evaluate and re-evaluate your cash flow needs, storage capacity and market price direction opinions.

Click here for more Ask FarmLink episodes.

If you cannot see the embedded video, click here.

 

Shaun Haney

Shaun grew up on a family seed farm in Southern Alberta. Haney Farms produces, conditions and retails wheat, barley, canola and corn seed. Shaun Haney is the founder of RealAgriculture.com. @shaunhaney

Trending

WGI Westman Group Acquiring Convey-All

WGI Westman Group is adding to its product lineup and manufacturing capacity, acquiring grain and seed handling equipment manufacturer Convey-All Industries. Based in Winkler, Man., Convey-All makes on-farm and commercial conveyor systems, as well as seed tenders. Steel building and fabrication business Nu-Steel Industries is a division of Convey-All. "It's a logical fit for us,"…Read more »

Related

Leave a Reply