Ask Farmlink: Where do I Start With a Marketing Plan?

When plans exist only in our heads and aren’t ever gone through with hard numbers, perceptions can start to over take reality. Crop marketing is no different. Before you get knee deep in the exciting world of futures and options, there’s a preliminary marketing plan to draw up first.

In this Ask FarmLink episode, Chris Corbett, sales manager for FarmLink Marketing Solutions based at Melfort, Sask., walks us through where to begin with any marketing plan. While it may seem a little basic at first, you may be surprised by the numbers and seasonality of costs once you evaluate and re-evaluate your cash flow needs, storage capacity and market price direction opinions.

Click here for more Ask FarmLink episodes.

If you cannot see the embedded video, click here.


Shaun Haney

Shaun grew up on a family seed farm in Southern Alberta. Haney Farms produces, conditions and retails wheat, barley, canola and corn seed. Shaun Haney is the founder of @shaunhaney


Beef Market Update: Up Days & Getting Current

In a strange turn of events, cattle prices actually moved up a few days in a row. What's going on? Was Friday's cattle-on-feed report that supportive? Have retail prices finally pulled back and demand is climbing? To delve into what's at work in the cattle markets, we go, as always, to Anne Wasko of Gateway…Read more »


Leave a Reply