When plans exist only in our heads and aren’t ever gone through with hard numbers, perceptions can start to over take reality. Crop marketing is no different. Before you get knee deep in the exciting world of futures and options, there’s a preliminary marketing plan to draw up first.
In this Ask FarmLink episode, Chris Corbett, sales manager for FarmLink Marketing Solutions based at Melfort, Sask., walks us through where to begin with any marketing plan. While it may seem a little basic at first, you may be surprised by the numbers and seasonality of costs once you evaluate and re-evaluate your cash flow needs, storage capacity and market price direction opinions.
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