Canola School: Market Development a Major Focus of 2013 for the CCC

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Ever wonder what the Canola Council of Canada does and who is involved? RealAgriculture.com caught up with Patti Miller, president of the council, to ask her those questions and many more. For example, 2012 was in some ways a fantastic year for the crop — a huge number of acres went in and planned crush expansions were announced — but the growing season turned a potential record-breaking year into just a so-so crop relative to the seeded acres. Still, production is only one piece of the industry puzzle, and 2012 was a very good year on the marketing front.

Looking ahead to 2013, Miller says there are exciting things in the works for both domestic and international market development. What’s more, the medium term outlook is quite rosy. But more on that in the video below.

If you cannot see the embedded video, click here.

 

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