Owning the latest and greatest technology is great, but actually using it to its full potential is what makes the cost worthwhile. When that involves your iPhone, it’s understandable that some apps amount to bells and whistles, but when the technology sits inside your tractor cab, having the latest and greatest needs to earn its keep. It’s important to know what you need as well as what you can do with what you already have.
That’s the role companies like Farmers Edge want to fill. Scott Phillips of Farmers Edge helps producers to implement the technology they have to help improve their bottom line. We spoke to Scott at Cropweek 2013 in Saskatoon about where to start with precision farming and what the next big thing is likely to be.
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