It’s been nearly seven months since the Canadian Wheat Board became CWB — a pooling-focused wheat, barley and even canola marketing company operating in an open market. High cash prices since last fall had some expecting the pooling option wouldn’t be very popular, but as Ian White, CEO of CWB explains CWB isn’t just about pooling.
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In this video filmed at Farm Tech, Shaun Haney talks with White about what CWB offers, how some of the contracts work and why the past is the past when it comes to CWB.
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