The Ontario Cattlemen’s Association‘s annual general meeting is going on right now at Toronto, Ont., and yesterday the motion to re-name and re-brand the association was carried. As of next year, OCA will be known as the Beef Farmers of Ontario.
This name change is many years in the making, but a similar motion was defeated in the past. The new name is viewed as more consumer-friendly (and easily searchable) and gender neutral.
More details to come.