The Ontario Cattlemen’s Association‘s annual general meeting is going on right now at Toronto, Ont., and yesterday the motion to re-name and re-brand the association was carried. As of next year, OCA will be known as the Beef Farmers of Ontario.

This name change is many years in the making, but a similar motion was defeated in the past. The new name is viewed as more consumer-friendly (and easily searchable) and gender neutral.

Follow OCA on Twitter at @OntarioBeef.

More details to come.

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