The Ontario Cattlemen’s Association‘s annual general meeting is going on right now at Toronto, Ont., and yesterday the motion to re-name and re-brand the association was carried. As of next year, OCA will be known as the Beef Farmers of Ontario.

This name change is many years in the making, but a similar motion was defeated in the past. The new name is viewed as more consumer-friendly (and easily searchable) and gender neutral.

Follow OCA on Twitter at @OntarioBeef.

More details to come.

2 thoughts on “Ontario Cattlemen’s Assoc. to Become Beef Farmers of Ontario

  1. So glad to see this happening and think there are lots of other organizations that need to follow suit. I found it hard to understand that there were cattlemen’s & cattlewomen’s organizations…. not being in the livestock industry I had always seen the folks in them were farmers & ranchers. It was especially difficult to understand in the cases where women are the primary or a shared part of the farm.

  2. So are they giving up the pretense that they represent dairy farmers and stop demanding the checkoff for cull dairy cattle? Yeah, didn’t think so.

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