How Does the Dairy Industry Boost Milk Consumption?

How do you view milk in your household? Do you lump it together with other beverages like juice, soda, coffee, tea? When do you drink it? Why do you drink it? What informs those decisions in your home? That’s a relatively small set of questions, but important ones as the dairy industry looks at how consumers get their daily dairy requirement.

At this year’s Western Canadian Dairy Seminar, Ellen Goddard of the University of Alberta, presented some of the findings of her and her colleague Shannon Allen’s research into those questions regarding fluid milk consumption. One of the questions in particular: “Why are fluid milk sales down and yogurt sales up and what would it take to boost milk consumption”? Sarah Weigum spoke to Ellen at the Western Canadian Dairy Seminar in Red Deer, Alberta.


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