Milk, in North America at least, is very much a commodity. There is little distinction between brands or types — a 4 litre jug is a 4 litre jug and not many have a preference as to what label it carries. This is changing, however, as family size shrinks and food trends increase the push for specialty products with health claims and buzz-word-laden labels.
As Charlie Arnot, CEO of the Center for Food Integrity, explains in this video filmed at the Western Canadian Dairy Seminar, this move to smaller packaging or specialty products creates both a challenge and an opportunity for Canada’s dairy sector. Can the industry remain a local market and stay competitive, meeting consumers changing needs, or is there more to be gained through international markets? As Arnot explains in this video, both strategies have merit, but the dairy industry is at a point where it may have to choose.
If you cannot see the embedded video, click here.