It's Time to Boycott Buycott

by

Opinion

Just when you thought things couldn’t get any weirder…A new, free app for Androids and iPhones has been launched. The app, christened “Buycott,” and developed by Buycott Inc. (an overwhelming amount of creativity, I know), allows users to join a number of campaigns of their choice and make purchase decisions based on the “campaign targets.” How does it work?  The “parent company” of the product is determined by the app’s no doubt incredibly accurate database, then cross-referenced with selected campaigns.What, you think I’m speculating about the inaccuracy?  Buycott Inc admits on its website, “Buycott has a rich, but ultimately limited…

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