The Perception & Reality Clash of Consumers’ Opinions on Food

The agriculture industry has historically taken the tact of “Science is on our side” in many debates over food production. But, as Charlie Arnott, with the Centre for Food Integrity, explains, perception trumps science when it comes to how consumers shape their opinions about food and their food choices.

“Science tells us if we can do something, society tells us if we should,” he says, in this interview filmed at the Western Canadian Dairy Seminar. The context of consumers’ questions being asked today are “should you be doing what you’re doing, not can you do what you’re doing.” The difference is vital to how industry shapes its own messages to consumers.

Arnott goes on to say that, as an industry, we have to realize that influencers aren’t necessarily experts, but that whomever “defines the issue, gets to control the debate.” The advent of social media has made sharing information and connecting with consumers more accesible, but it’s not for everyone.

CLICK HERE FOR MORE ON HOW FARMERS CAN USE SOCIAL MEDIA TO CONNECT WITH CONSUMERS.

If you cannot see the embedded video, click here.

 

RealAgriculture News Team

A team effort of RealAgriculture's videographers and editorial staff to make sure that you have the latest in what is happening in agriculture.

Trending

Clean Seed enters planter business with acquisition of Harvest International

Clean Seed Capital Group — the Canadian company behind the CX-6 Smart Seeder — has announced a deal to acquire U.S. planter equipment manufacturer Harvest International. The company also debuted the first Clean Seed Smart Planter at Ag in Motion on Tuesday, built with Harvest International technology. "Following the granting of Clean Seed patents in…Read more »

Related

Leave a Reply

 

This site uses Akismet to reduce spam. Learn how your comment data is processed.