Ag More Than Ever is Changing Perceptions, More to Be Done: Lyndon Carlson

A RealAg team photo in the early days of Ag More Than Ever.

Farm Credit Canada launched a massive, industry-wide PR campaign last year not for itself but for the entire agriculture industry. Yes, agriculture — farming, food, the industry, farmers — for everyone. The Agriculture More Than Ever movement has since been joined by several partners, including RealAgriculture.com, with a goal of connecting consumers to agriculture and working to dispel some of the pervasive myths not just about food production in Canada, but about the people who grow that food.

Changing perceptions is a huge undertaking. How do we do this? By being relentless, says Lyndon Carlson, senior vice president of marketing for FCC. In this interview, Shaun Haney asks Carlson to recap the first year of the Ag More Than Ever campaign and asks the all important ‘What’s next?’ question.

If you cannot see the embedded video, click here.

 

RealAgriculture News Team

A team effort of RealAgriculture's videographers and editorial staff to make sure that you have the latest in what is happening in agriculture.

Trending

Innovative Farmers take action on compaction

What happens when 400 innovative farmers, a team of agronomy and extension specialists, and a leading soil compaction researcher descend on an Ontario farm? You get Compaction Action – likely the most ambitious and insightful 'hands-on' farm research day ever attempted in the province. The event, hosted by the Innovative Farmers Association of Ontario (IFAO), featured…Read more »

Related

Leave a Reply