There was a time when people laughed and suggested that farmers were different. That they would never use the internet and the thought of a farmer shopping online was ridiculous. Thank goodness this has not been the case and those negative nillies are proved increasingly wrong everyday.
I spoke to Scott Derksen, CIO at Iron Solutions about what they have experienced. Iron Solutions has several online properties, one being IronSearch.com. Iron Search is sells equipment online and has seen tremendous business growth year over year. I spoke to Scott about how they see farmers using the internet and how shopping for equipment online continues to grow.
If you cannot see the audio player at the top of the page, CLICK HERE.