Selling Local? Consumers Need to See Your Face

Opinion

As farmers continue to look for ways to capitalize on the local food movement, some new hints were offered up earlier this week from researchers at the University of Florida. In the southeastern U.S., Florida is considered the state with the greatest diversity of what most people would typically call local food, particularly fruit and vegetables. Diversity-wise, Ontario weighs in as the most comparable Canadian province, topping this country in agri-food production diversity and processing. So when University of Florida researchers Tracy Irani and Joy Goodwin presented their research findings on local food in Florida at the annual meeting of…