John Masswohl on Expanding Canadian Beef to the EU and Korea Soon

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Many Canadian cattle people have been urging CCA and the Canadian cattle industry to try and focus more on developing other markets than just the United States. With issues like mandatory COOL in place in the Unites States, other trade partners are needed so that the Canadian beef industry is not just a one trick pony.

At a CCA town hall meeting in Lethbridge, Alberta, I talked to John Masswohl, CCA about the hard work of expanding beef exports to the European Union and re-establishing exports to Korea.

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