"Just Trust Me" Didn't Work for Science & Won't for Farmers, Either



Good reasons exist to better understand what sustainability means on the farm – and a lot of them have to do with consumers. It’s vital for farmers themselves to know how to best care for the land, water and air in which they produce food. No smoke and mirrors. Unsustainable practices mean trouble in the long run. But farmers aren’t the only ones straining their necks to see what’s happening on the other side of the fence. Identifying sustainability practices in the entire value chain, starting with farmers, has become an imperative in the industry. It seems everyone wants to…

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