Panera Bread Takes Cheap Shot at Farmers, Gets Twitter-Spanked

Opinion

As Gary Larson once said, The Chickens are Restless.If you’re not on Twitter, you likely haven’t heard about a growing group of disgruntled farmers taking aim at Panera Bread Company’s cheap shot at conventional agriculture. Cheap shot is perhaps being generous — an entire ad campaign has been built around fear mongering and misinformation, one that, as one farmer puts it, calls farmers lazy and infers that chicken from any source other than theirs is laden with antibiotics.Carrie Mess, American dairy farmer and blogger at www.dairycarrie.com, recently called out Panera after reading over the menu and finding the term “antibiotic…